Datalabs Solution

Service 02

Search & Visibility

Own the moment of intent. Datalabs earns rankings in classic search, answers in AI assistants and profitable clicks in Google, Microsoft, Meta, TikTok and LinkedIn auctions — measured against pipeline, never impressions.

05 capabilities

SEO, AEO, GEO and paid search

Capabilities

Core search & visibility services

Each capability runs as its own workstream with a named owner. Open one to see how we scope, deliver and measure it.

01

SEO — Search Engine Optimization

Compounding non-brand traffic from technical fixes, on-page structure, internal linking, schema and authority building.

02

AEO — Answer Engine Optimization

Featured snippets and voice answers won through structured question coverage and entity markup.

03

GEO — Generative Engine Optimization

Citations inside ChatGPT, Gemini, Perplexity and Google AI Overviews, earned with source-worthy, machine-readable content.

04

SEM & Paid Advertising

Lower CAC and higher ROAS across Google, Microsoft, Meta, TikTok and LinkedIn, managed to targets you set.

05

Local & Technical SEO Audits

Crawl, Core Web Vitals, indexation and Google Business Profile work that removes what quietly caps growth.

What you get

Deliverables, defined before we start.

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How we engage

Week 1
Audit

We map the current state, the data and the gap between them.

Week 2
Plan

Scope, owners, sequencing and the number we are accountable for.

Days 15–30
Build

Work ships in increments you can review, not a big reveal.

Month 2 →
Compound

Measure, iterate and reinvest into whatever is working.

Engagements are priced per client, as a monthly retainer or a fixed-scope sprint quoted up front. You always know the scope, the named owner and the number we are accountable for.

Search & Visibility · FAQ

Questions about this programme.

Question not covered here? Ask a senior specialist →

How long does SEO take to work?

Technical fixes can move indexation and rankings within four to six weeks, while content and authority gains typically compound over three to nine months. Sites with existing authority move faster than new domains, sometimes considerably.

What is the difference between SEO, AEO and GEO?

SEO earns ranked positions in classic search results, AEO wins the answer box, voice results and other zero-click surfaces, and GEO earns citations inside AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews. They share technical foundations but need different content structures and different measurement.

How do you measure visibility in AI assistants?

By running a fixed prompt set against each major assistant on a schedule and logging whether your brand is named, cited or absent. That share-of-citation trend is reported alongside rankings and organic revenue.

Do we still need SEO if AI answers the question?

Yes — AI answers are assembled from indexed, crawlable sources, so the technical and content work that earns rankings is the same work that earns citations. What changes is content shape: self-contained, specific and quotable passages get cited far more often.

No. Authority is built through digital PR, original data, expert commentary and partner placements that would still be worth having if links carried no ranking value at all.

Pairs well with

01

Web & Software Development

Websites, e-commerce, apps and AI-enabled platforms

03

Growth & Performance Marketing

Content, social, email and CRO

04

UI/UX Design

Research, prototyping and interface design

05

Digital Consulting

Strategy, cloud, AI and process advisory

Free growth plan

Tell us the number you want to move.

Send one paragraph. You get a channel mix, scope, budget range and timeline back within 24 hours — from a senior specialist, not a salesperson.

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