Practical notes from live paid media, search, lifecycle and CRO programmes — no recycled industry commentary.
Want the same thinking applied to your account? Start with SEO, AEO and GEO, email and CRO, or see the results we’ve produced.
Every note is written by the senior specialist running that discipline — paid media, search, lifecycle email, CRO or analytics — not by a content team summarising other people’s articles. Examples and numbers come from live client programmes.
Roughly one substantial note a month, each 1,200 to 2,000 words with specific tactics, worked examples and measured results. Depth is deliberate: fewer, more useful pieces outperform a high-frequency blog in both search and AI citations.
Yes — figures come from live Datalabs client accounts over stated measurement windows, anonymised where the client is not a published case study. Where a result is directional rather than statistically conclusive, the article says so explicitly.
Yes. Every engagement opens with a two-week paid discovery that audits your analytics, ad accounts and funnel, then returns a prioritised roadmap using the same methods described in these notes. You keep the roadmap either way.
Send one paragraph. You get a channel mix, scope, budget range and timeline back within 24 hours — from a senior specialist, not a salesperson.
